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27 Influencer Marketing stats you neeed to know in 2022

Influencer marketing has grown to $13.8 billion in 2021. (Influencer Marketing Hub) The market share of micro-influencers grew from 89% in 2020 to 91% in 2021. (Forbes) There has been a 465% increase in searches for the phrase “influencer marketing” on Google alone since 2016. (Influencer Marketing Hub) 90% of survey respondents believe influencer marketing to be an…

Determining your influencer marketing budget

Let’s talk budget… not the most popular aspect, but hopefully we can bring some clarification and light to the budget topic.  Unfortunately, there isn’t a hard and fast rule to pricing the work of Influencers. We compare pricing everyday and as soon as we feel like we know what someone is going to come back…

Common Objectives for influencer marketing partnerships

Here are few top objectives: Builds trust and shows authority When people are shopping for something, a personal reference or a word-of-mouth recommendation is instantly more credible than an advertisement. Influencers earn that credibility.  Generate buzz for your brand Influencers are trend spotters and sharers. Their followers are expecting to be introduced to what’s “in”and…